Fred Goff

Fred founded The Excelsior Group on a conviction: that the arrival of machine intelligence is a species-level shift, and that most organizations are meeting it with tool-level thinking. His work spans board-level strategy, hands-on agentic platform delivery, and venture building — a range few advisors carry, and the reason Excelsior's advice stays accountable to what actually ships.

He comes to that work as an operator, not an observer. Fred has founded and led AI-powered companies across three industries: a machine-learning hedge fund (Percipio Capital Management) built after running roughly $1 billion in emerging-markets trading on Wall Street; Percipio Media, an AI-driven adtech company that scaled from zero to $45 million in annual revenue in its first four years; and Jobcase, the AI-driven social platform for workers he co-founded and led as CEO, which grew to more than 130 million registered members and a Comscore ranking as the third-largest online career destination in the United States. Fred's record in entrepreneurship has been recognized widely — most notably, he was named an EY Entrepreneur of the Year.

The disruption-theory foundation of Excelsior's practice isn't borrowed — it's lineage. Fred holds a BS and MS from Carnegie Mellon University and an MS in Management of Technology from MIT, where his thesis advisor was Harvard's Clayton Christensen. He has been an affiliate of MIT's Computer Science and Artificial Intelligence Laboratory (CSAIL) for more than fifteen years, keeping Excelsior's strategic counsel tied to what frontier AI can actually do.

Fred is an active speaker for corporations, nonprofits, and academic audiences — with a history that includes MIT and Harvard, industry conferences such as HR Tech and TAtech, and media appearances spanning Bloomberg, The Wall Street Journal, Forbes, Fast Company, and ABC.